Beer and Art: Partizan 100 and Brewdog at the Tate
Whether it’s food, art or music, beer always adds another dimension of fun when mixed in with other creative mediums. Recently two events happened in London that were poles apart, but both under the art umbrella – Partizan’s 100th brew celebrations and Brewdog’s three day bar residency at the Tate Modern.
Partizan 100 Brew
Asking friends and artistic acquaintances to creatively cover fifty bottles of beer to be auctioned off for charity is a big ask for most breweries. Thankfully, Partizan have a bunch of talented friends. In celebration of their 100th brew they put on an exhibition of all the creations to raise money for Art Against Knives, and of course drink some beer in good company. Two brews were done for the occasion, a Stout Porter, which filled the bottles that were given out to be decorated, and a Cuvée, a style Partizan has been harvesting high acclaims for recently with their Lemon Cuvée of awesomeness.
All the bottles were exhibited in the Trispace Gallery down the road from the brewery, with a bar and a bit of music thrown in to get people inebriated and happy to shed some coins on the auction. The pimped bottles on offer were a mix of the wacky to the downright refined. There were deflated party balloons, exploding foam in the shape of a milk carton and even Andy the brewer as a Belgian Monk. We contributed a flocked bottle from Per and a sewn beer cosy label from Katie.
The exhibition naturally showcased some of Alec Doherty’s best labels over the past 100 brews. His ever evolving artwork have taken really interesting turns as he’s refined his own style. It was great to see some of his best work celebrated in this way.
As it stands, the show raised around £1,100 for charity, which must be a great way for Partizan to celebrate the past year and a bit of brewing. With some potential expansion plans, it will be exciting to see where Partizan is when their 200th brew rolls around.
Brewdog at the Tate Modern Matisse Exhibition
On a more grandiose scale, but not any less arty, Brewdog recently took up a 36 hour bar residency in one of London’s most dramatic venues, the Turbine Hall at the Tate Modern. The reason for the bar was to celebrate the ending of Henri Matisse’s ‘The Cut Outs’ exhibition, opening the space up to the public for some extended hours of drinking and art gazing.
Brewdog has had an ongoing relationship with Tate Modern for years, producing beers for exhibitions and even birthday celebrations. As collaborative relationships go, it seems to be a very healthy one for both parties.
The team at Tate kindly invited us down to see the exhibition, which we did on a lazy Sunday afternoon. Walking down the the sloped Turbine Hall to see a huge “Craft Beer for the People” emblazoned bar in the middle of it was an almost a surreal experience. This was a ‘mainstream’ moment for good beer.
The exhibition was packed as it was the last day, but the bar was understandably quiet, with more a family demographic of stumbling kids running around the Turbine Hall. I’m sure that on the Friday and Saturday nights the atmosphere would have been very different.
The Cut Outs exhibition was a fantastic mix of the bold and colourful, and it was almost a shame that Brewdog weren’t able to produce a special beer for this hugely popular exhibition to justify their place there a little more. But as Brewdog continues to work with Tate Modern, and as Tate continues to takes beer seriously, I’m sure we’ll see even more exciting things coming out of this unlikely partnership in the years to come.